Week in Review: Olympics Go Mobile and Social
Posted by | July 27, 2012
Today, the Summer Olympic Games open in London, kicking off 16 days of athletic performance that will reveal the best in the world in 32 disciplines. But perhaps the most compelling achievement at the games will be the innovations in mobile broadcasting and social media that will make the 2012 Olympics more accessible and collaborative than any other Olympic Games.
About a quarter of the 4 billion expected viewers will watch the games on computers, tablets, or phones, eMarketer reports. That means more digital advertising. And in fact, digital ad sales have nearly tripled since 2008. NBC and the London 2012 committee have built a variety of apps to give viewers different levels of access to the games, from results to live video and full replays for every event.
The influence of social media will be on display on The Olympic Athletes’ Hub, which helps viewers find and follow their favorite competitors on Twitter and Facebook. NBC and Twitter have partnered to curate tweets from Olympic athletes, coaches, and journalists. NBC has also partnered with Facebook to more closely integrate its television coverage with viewers’ interests, including, for example, a “Facebook Talk Meter” to draw in the most popular conversations, which will then become the subjects of broadcast segments.
The games have yet to begin, but they already deserve gold for their social and mobile efforts. Our partner companies have also been busy with advancements in their respective businesses. Here’s the latest:
- AdvantEdge Healthcare Solutions’ Bill Gilbert and Brice Voithofer offer advice on claims denials in a Becker’s ASC Review article about “5 Common Mistakes Made in Ambulatory Surgery Centers.”
- In recognition of “combining infrastructure and software innovations to create an interconnected, global technology community,” Hoopla Software was named to the 2012 AlwaysOn Ones to Watch list.
- Medivo appointed David Stack to its board of directors. Stack has more than 30 years of management experience in the life sciences sector and currently serves as President, CEO, and Director at Pacira Pharmaceuticals, Inc. In addition, Medivo and CEO Sundeep Bhan were featured in a PharmExec.com article on how big data can help pharmaceutical marketing efforts.
- NovaSom’s President and CEO Richard Hassett, M.D., and CFO and VP Administration Gerald Stone were interviewed in a Q&A in the Baltimore Business Journal.
- NuPathe appointed Armando Anido as CEO. He brings more than 30 years of executive, operational, and commercial leadership experience in the biopharmaceutical industry. NuPathe also resubmitted its New Drug Application (NDA) to the FDA for its migraine patch, NP101. It expects a six-month review by the FDA. MedCity News highlighted the announcement.
- In recognition of its “vital, forward-thinking software” and “innovation, market potential, commercialization, stakeholder value and media buzz,” Spongecell was named to the 2012 AlwaysOn Global 250 Top Private Companies list in the “Digital Media” category.
- ThingWorx partnered with nFocal Inc., a provider of system and software engineering services and Machine-to-Machine (M2M) integration services. ThingWorx will gain nFocal’s domain expertise, which will help it scale its business. In addition, Dirt Road Data selected ThingWorx to power its agricultural monitoring and control products.
To read more of our Week in Review series, please use the following feed: safeguardscientifics.com/WeekInReview. Have a great weekend!
